Gaga’s Workshop – Experiential Campaign (2011)

Client: Barneys New York & Atom Factory
Campaign: Gaga’s Workshop, Holidays 2011
Opportunity: Bring Gaga’s Workshop to life on the streets of New York.
Response: Oversized inflatables, wrapped yellow cabs, motorcycle gangs, street art sniping, and circus performers & carolers engaging audiences on the streets of New York. Plus ribbon cutting event.

HBO Treme – SXSW Launch (2011)

Client: HBO
Campaign: Treme Season 2
Opportunity: Create excitement and international buzz for the launch of Season 2 during SXSW Music & Film Festival 2011.
Response: Bringing New Orleans to SXSW with a Second Line “flash mob” on the streets of Austin and a Treme Music Showcase.