Posts tagged Maurice Bernstein
Video Recap – The Chill Factor: What Makes Brands Cool?
Apr 3rd
Following our previous post, here is a recap video of the panel “The Chill Factor: What Makes Brands Cool?” at Soho House on January 24th 2012.
Hosted by The Round Table Creative Media Group (CMG), the panel was moderated by Round Table CMG founding member Glenn Johnson and speakers included Maurice Bernstein, Founder & CEO, Giant Step, Andrew Essex, CEO, Droga5, Josh Rubin, Founder & Editor In Chief, Cool Hunting, Bevy Smith, creator of “Dinner with Bevy,” and Andrew Pollard, President, Project Tradeshow.
CREATIVE MINDS SALON – The Chill Factor: What Makes Brands Cool? from The Round Table CMG on Vimeo.
Erykah Badu, Martin Scorsese And Manny Pacquiao In Hennessy’s “Wild Rabbit” Campaign
Apr 3rd
Cognac brand Hennessy is inviting its fans to pursue their “Wild Rabbit” in a new campaign launched today. According to legend, the wild rabbit is the force responsible for driving people from one success to another. For Hennessy, the “First Lady of Neo-Soul” Erykah Badu, legendary film director Martin Scorsese, and the boxing phenom Manny Pacquiato will exactly stand for that.
Fans’ curiosity is quenched both on and online. Online, Hennessy has set up an interactive program inviting fans to get inspired by the “Wild Rabbit.” The most tenacious “Wild Rabbit” chasers will be rewarded with VIP experiences, event invitations, and engagement with Hennessy talent. Additionally, Hennessy’s partnership with Spotify will allow users to set a custom soundtrack and download celebrity playlists. Offline, pop-up installations in New York City, Chicago, and Los Angeles let fans interact virtually with digital representations of Manny Pacquiao and Erykah Badu, to learn more about their own “Wild Rabbit”.
Hennessy is going for empathy and emotions by challenging fans on their creativity. The brand’s message: success is fueled by conquest and hard work.
Take a behind the scenes look at Hennessy’s new “Wild Rabbit” campaign:
W Hotels And Coca Cola Announce DJ Lab’s Second Edition
Mar 30th
Luxury hotels W Hotels and Coca Cola’s energy drink Burn officially announced the second year of the DJ Lab. Building upon the W brand’s mission of discovering ‘what’s new and next’ in music, the DJ Lab will invite eight rising DJ/producers from key international cities around the globe. During a week, they will work side by side with a group of mentors such as Jason Bentley, Music Director of Los Angeles-based KCRW, Rob Garza, one half of electro/world-music outfit Thievery Corporation and W Hotels Global Fashion Director Jenné Lombardo. The lucky participants will then board on a global tour, playing in W Hotels worldwide and contributing mixes and other content to W owned media assets, like its iPhone application.
W and burn revealed the 2012 DJ lab last week, during the 27th annual Winter Music Conference one of the biggest intersections for EDM talent, media, and fans in the world. The hotel brand was hosting an industry panel discussion entitled “In the Mix: The Importance of Mentorship within Music” at the W South Beach. Among others, panelists included Maurice Bernstein, Giant Step CEO/President Maurice Bernstein, George Hess, Head of Global Promotion at Strictly Rhythm, as well as W Global Music Director, Michaelangelo L’Acqua, a DJ and Musician himself .
The aspiring DJs selected to join the 2012 program will be announced in the early summer, while W Hotels will announce a search for one final DJ through a partnership withResident Advisor and Mix.DJ. Launching May 1, 2012, please visit www.whotels.com/music for more details on how to participate in the competition or to download the W Hotels App.
Burn & David Guetta Team up With iTunes for the Worlwide Online Premiere of The Film “Nothing But The Beat [Press Release]
Mar 27th
Exclusive FREE podcast begins TODAY March 27th 2012
http://www.iTunes.com/DavidGuetta
View Trailer: bit.ly/guettaburnmovie
burn, Global Energy Drink Brand from The Coca-Cola Company, Releases
Exclusive Movie Outtakes via Facebook - www.facebook.com/BurnEnergy
“Nothing but the Beat”, a documentary-style film telling the inspirational story of the rise of Electronic Dance Music (EDM) through the eyes of David Guetta and his friends and their impact on electronic music, is ready to ignite music fans the world over. For one week starting today, the movie will be available as a free podcast on iTunes. The release takes place two days after Guetta’s headline appearance at Miami’s Ultra Music Festival, one of the world’s premiere Dance Music events.
Providing fans access to never-before-seen footage, burn – an industry-leading energy drink from The Coca-Cola Company and co-producer of the film with Guetta’s What A Music – is hosting exclusive bonus footage on Facebook – www.facebook.com/BurnEnergy – offering fans an even greater inside look into Guetta’s life, career and meteoric rise from underground house DJ to global superstar. The first outtake is available today in conjunction with the iTunes release.
Guetta says, “What’s happened to Dance music recently is unbelievable. I’ve been a DJ for 20 years and ‘Nothing but the Beat’ tells a part of the story through my eyes. But not just mine; my peers, those DJs who inspired me and my collaborators too. It shows how far we have all come and I hope will inspire all the new DJs, producers and everyone to follow their passion. I wanted to give something back to those who have supported me and show people new to the scene and sound some of our history. I hope you enjoy – this FREE podcast on iTunes globally is for YOU”
Turntable.fm: Licensing Deal Signed With All Major Labels
Mar 14th
In 2012, it’s Turntable.FM’s turn to make SXSW’s headlines. The 9-month-old platform just signed a licensing deal with all major labels. Turntable is not challenging Spotify or Pandora yet. However, it got the trust of the major labels quicker than its competitors.
The platform combines social participation, music discovery, and gamification. Users are joining themed music rooms, either DJing themselves to a crowd or listening to others taking turns in the virtual DJ booth.
Brands are already given a role in Turntable too. Focusing on the user experience, Turntable rejects traditional advertising and integrates directly the brands in program bringing value and talent to their consumers. The first ad partners were Pepsi and Intel collaborating on a Turntable Tuesdays SXSW program. Other promising areas of growth might appear around Turntable: artists creating their own branded avatars and virtual goods as reward; artists scheduling a virtual show inviting fans to join them.
Turntable is positioned uniquely in a music environment that is transitioning into streaming and exciting new ways to discover music. After a strong start last year, traffic numbers slowed significantly as the novelty of the service wore off. Now legit with the labels and with publishing negotiations on its way, the company aims to pick up steam again. If you haven’t tried it yet, we dare you to check it out here.
DEWeezy: Mountain Dew Stays Committed to Music
Mar 12th
Hip Hop artist Lil Wayne and soft drink Mountain Dew (Pepsi Co) are teaming up for DEWeezy. The partnership will include advertisements, public appearance and the creation of a skate park in New Orleans, Lil Wayne’s hometown. While the campaign is expected to be launched during South by Southwest in Austin, images of DEWeezy were already visible last week on Downtown New York City wallscapes.
The new campaign reflects Mountain Dew’s consistent music strategy and it’s not the first time that the brand is showing interest in Hip Hop. Past campaigns included artists such as Black Eyed Peas, Ludacris or Busta Rhymes. The company has also been directly releasing hip-hop and indie music from artists like The Cool Kids, U-N-I, and rapper Theophilus London via its own music label (Green Label Sound). Mixing content, endorsement and social activation, the DEWeezy integrated marketing campaign will continue to build Mountain Dew’s music footprint and with Wayne’s reach, certainly broaden the audience.
