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	<title>Giant Step Marketing</title>
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	<description>Connecting Music, Brands and Fans.</description>
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		<title>HP and David Guetta are Teaming up for Web Series</title>
		<link>http://www.giantstepmarketing.com/2012/02/14/hp-and-david-guetta-are-teaming-up-for-web-series/</link>
		<comments>http://www.giantstepmarketing.com/2012/02/14/hp-and-david-guetta-are-teaming-up-for-web-series/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:12:01 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Andreas Zettlmeissl (Editor)]]></category>
		<category><![CDATA[Cathy Guetta]]></category>
		<category><![CDATA[charlotte von Kotze (Contributor)]]></category>
		<category><![CDATA[David Guetta]]></category>
		<category><![CDATA[HP]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1941</guid>
		<description><![CDATA[Music attracts brands for its social power. The branded web series between Hewlett-Packard (HP) and the renowned DJ David Guetta is confirming one more time that statement.
Planned to launch on march 6th, the series belongs to the latest phase of the global partnership between HP and the French producer. Several episodes will follow David Guetta as [...]]]></description>
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		<title>Congratulations to the winners of the 54th Grammy Awards</title>
		<link>http://www.giantstepmarketing.com/2012/02/14/congratulations-to-the-winners-of-the-54th-grammy-awards/</link>
		<comments>http://www.giantstepmarketing.com/2012/02/14/congratulations-to-the-winners-of-the-54th-grammy-awards/#comments</comments>
		<pubDate>Tue, 14 Feb 2012 18:05:55 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[adele]]></category>
		<category><![CDATA[Amy Winehouse]]></category>
		<category><![CDATA[Corinne Bailey Rae]]></category>
		<category><![CDATA[Grammy awards]]></category>
		<category><![CDATA[Maurice Bernstein]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1926</guid>
		<description><![CDATA[
The 54th annual Grammys’ celebration just marked impressive awards for numerous talented artists. Several 2012 Grammy nominees and winners have been artists Giant Step has been proudly working with in 2011.
Among others, we are very glad to see that Corrine Bailey Rae won Best R&#38;B Performance for “Is This Love” from The Love EP. Such a [...]]]></description>
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		<title>Gorillaz, James Murphy, Andre 3000 Teaming Up for Converse&#8217;s &#8220;Three Artists. One Song&#8221;</title>
		<link>http://www.giantstepmarketing.com/2012/02/10/gorillaz-james-murphy-andre-3000-teaming-up-for-converses-three-artists-one-song/</link>
		<comments>http://www.giantstepmarketing.com/2012/02/10/gorillaz-james-murphy-andre-3000-teaming-up-for-converses-three-artists-one-song/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 21:57:08 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Andreas Zettlmeissl (Editor)]]></category>
		<category><![CDATA[charlotte von Kotze (Contributor)]]></category>
		<category><![CDATA[Coca Cola]]></category>
		<category><![CDATA[Converse]]></category>
		<category><![CDATA[Gorillaz]]></category>
		<category><![CDATA[LCD Soundsystem]]></category>
		<category><![CDATA[Maurice Bernstein]]></category>
		<category><![CDATA[Outkast]]></category>
		<category><![CDATA[Red Bull Music Academy]]></category>
		<category><![CDATA[Three Artists One Song]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1882</guid>
		<description><![CDATA[Converse continues to establish itself as a creator of cool content in front of its audience. Since 2010, the shoe brand has brought together three extraordinary musicians from different genres to create a unique collaboration known as “Three Artists. One Song”.
Previously including various artists such as Kid Cudi, Santigold, the Strokes’ Julian Casablancas, members of Vampire [...]]]></description>
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		<title>Shazam Audio Tags&#8217; First Big Play</title>
		<link>http://www.giantstepmarketing.com/2012/02/08/shazam-audio-tags-first-big-play/</link>
		<comments>http://www.giantstepmarketing.com/2012/02/08/shazam-audio-tags-first-big-play/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:44:06 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Andreas Zettlmeissl (Editor)]]></category>
		<category><![CDATA[charlotte von Kotze (Contributor)]]></category>
		<category><![CDATA[Grammy awards]]></category>
		<category><![CDATA[Maurice Bernstein]]></category>
		<category><![CDATA[second screen experience]]></category>
		<category><![CDATA[shazam]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[tagging]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1812</guid>
		<description><![CDATA[ With its massive audience, the Super Bowl is a much thought after platform to experiment with new technology. This year, the music-tagging app Shazam helped approximately half of Super Bowl’s advertisers to connect their ads to exclusive music add-ons, giveaways, brand items or other related information.
Easier than QR codes, audio tags basically link online [...]]]></description>
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		<title>&#8220;The Chill Factor – What Makes a Brand Cool?&#8221;: Summary of The Creative Mind Salon panel with speaker Maurice Bernstein</title>
		<link>http://www.giantstepmarketing.com/2012/02/01/the-chill-factor-%e2%80%93-what-makes-a-brand-cool-summary-of-the-creative-mind-salon-panel-with-speaker-maurice-bernstein/</link>
		<comments>http://www.giantstepmarketing.com/2012/02/01/the-chill-factor-%e2%80%93-what-makes-a-brand-cool-summary-of-the-creative-mind-salon-panel-with-speaker-maurice-bernstein/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:04:30 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Andrew Essex]]></category>
		<category><![CDATA[Andrew Pollard]]></category>
		<category><![CDATA[Bevy Smith]]></category>
		<category><![CDATA[Blu Ellis]]></category>
		<category><![CDATA[Cool Hunting]]></category>
		<category><![CDATA[Droga5]]></category>
		<category><![CDATA[Josh Rubin]]></category>
		<category><![CDATA[Maurice Bernstein]]></category>
		<category><![CDATA[Soho House]]></category>
		<category><![CDATA[The Creative Minds Salon Series]]></category>
		<category><![CDATA[The Round Table Creative Media Group]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1737</guid>
		<description><![CDATA[
On January 24th 2012, five top marketing panelists were invited by the Creative Mind Salon Series at Soho House NY to debate about a central thematic: “The Chill Factor – What Makes a Brand Cool?”. Hosted by The Round Table Creative Media Group (CMG), the panel was moderated by  Round Table CMG founding member [...]]]></description>
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		<title>MySoundtrack &#8211; Guvera&#8217;s new Facebook App for Brands</title>
		<link>http://www.giantstepmarketing.com/2012/01/30/mysoundtrack-guveras-new-facebook-app-for-brands/</link>
		<comments>http://www.giantstepmarketing.com/2012/01/30/mysoundtrack-guveras-new-facebook-app-for-brands/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 23:40:13 +0000</pubDate>
		<dc:creator>Andreas Zettlmeissl</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Andreas Zettlmeissl (Editor)]]></category>
		<category><![CDATA[charlotte von Kotze (Contributor)]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Guvera]]></category>
		<category><![CDATA[Ludacris]]></category>
		<category><![CDATA[Maurice Bernstein]]></category>
		<category><![CDATA[Monster]]></category>
		<category><![CDATA[MySoundtrack]]></category>

		<guid isPermaLink="false">http://www.giantstepmarketing.com/?p=1715</guid>
		<description><![CDATA[Facebook shares are a hard currency and social media certainly has brands&#8217; full attention in 2012. What does today&#8217;s online community share? Exciting content. So it&#8217;s no surprise that more and more brands are looking towards music platforms in order to create engaging social media apps. Licensed to distribute millions of songs from major labels such [...]]]></description>
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