Press Releases

Kutiman Releases New Mash-Up Video “My Favorite Color” [Press Release]

“[Kutiman's] latest video is further proof of how much beauty can be found in seemingly-ordinary YouTube clips… It’s a piece that is wholly from the Internet and pure art.”
-CBS News

“The meticulousness (and curiosity) alone needed to create a song strictly from found YouTube videos is unbelievable. To have it sound so strong is basically beyond.”
-The Fader

It has been almost two years since the release of video artist/musician/producer Kutiman’s breakthrough YouTube series, Thru-You, and he is ready to share a new creation titled “My Favorite Color“. The project blends together a deeper, Jazz oriented sound that has already gained numerous views and praise from outlets such as Wired, CBS News and TechCrunch. The video maintains the Thru-You style of taking footage from various YouTube videos, but this time the sound is more complex and dreamlike. Whether it is an organ playing mother, a young female vocalist singing in her London bedroom or an Omaha-based saxophonist doing a free improvisation, Kutiman unites their talent forming one big online music collective.

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HBO Presents TREME – A Special SXSW Day Party [Press Release]

(New York, NY- March 2, 2011) New Orleans invades Austin for the annual SXSW Music Conference and Festival as HBO presents Treme, a special SXSW day party. The event, produced by Giant Step, will celebrate the April 24th Season Premiere of the critically acclaimed series (airing Sundays at 10 pm with same-night encores at midnight). The complete first season will be available on DVD on March 29th.

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Giant Step Congratulates Grammy Nominated Clients [Press Release]

John Legend & The Roots, Janelle Monae, Jazmine Sullivan, Esperanza Spalding, Sade, Robyn, N’dambi, Norah Jones, El Debarge, Jaheim, Ronald Isley, Angelique Kidjo, Alex Cuba, Bebel Gilberto, Gregory Porter and The Roots.

Offering up a variety of marketing services to both major label and independent artists, Giant Step’s 20 years in the industry has earned it a reputation for introducing quality music from established and up-and-coming artists from around the globe. The last year has been no exception as multiple Grammy nominations were received for projects Giant Step championed.

“Once again, Giant Step is proud to have worked with so many great artists that are nominated for Grammy awards this year,” states Maurice Bernstein, CEO/President of Giant Step. “Representing a diverse group of genres including Pop, R&B, Dance, Rap, Jazz, Latin and World, we are honored to play a role in increasing awareness of these talented acts.”

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Giant Step Presents SVEDKA Vodka Sessions at Art Basel [Press Release]

Special Art Basel Performance by Aloe Blacc and The Grand Scheme Plus Blaqstarr
With an Art Exhibit by Alec Monopoly and DJs Nick Cohen, Jaime Biden & Alexandra Richards

Giant Step is pleased to announce a special SVEDKA Vodka Sessions incorporating art into the popular series for the first time. Renowned street artist Alec Monopoly will display original artwork while DJs Nick Cohen, Jaime Biden and Alexandra Richards, daughter of legendary musician and Rolling Stones founder Keith Richards, spin. Following the gallery presentation, opening act Blaqstarr and headliner Aloe Blacc and The Grand Scheme will treat guests to a string of intimate performances.

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42 BELOW & GIANT STEP PRESENT NZ@CMJ 2010 [Press Release]

New Zealand Buzz Acts to Showcase on CMJ Music Marathon’s Opening Night with Performances by Zowie, Kids Of 88, Ruby Frost, Electric Wire Hustle, Lawrence Arabia & Street Chant.

NEW YORK, NY- October 11, 2010 – An exciting and eclectic array of musical acts from New Zealand will grace the stage at this year’s CMJ Music Marathon festival in New York City to offer a taste of indie-rock, synth-pop and future soul. The NZ@CMJ Showcase is one of CMJ’s opening night events and is a collaboration between New Zealand music promotion agencies NZ On Air and the NZ Music Commission.

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Giant Step moves into media buying [Press Release]

Includes Rich Media Online Advertising with Cost Per Engagement Model Premiering with Esperanza Spalding.


New York based marketing company Giant Step is pleased to announce it has moved into online media buying. Already recognized as a leader in music marketing – both off and online – Giant Step now offers in-house facilities for every element of the campaign – including creative, production, ad serving, planning, buying and evaluation. Each campaign will run on a Cost-Per-Engagement model wherein the advertiser only pays as users actively engage with the ad, making the many thousands of impressions an added value.

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