Andreas Zettlmeissl
Account Manager at Giant Step, helping brands market themselves through music. Editor of Giant Step's B2B & industry blog.
Homepage: http://www.giantstepmarketing.com/
Posts by Andreas Zettlmeissl
Jay-Z’s Newest Deals: Budweiser and Bacardi
May 15, 2012 - 10:34 am
Tags: Andreas Zettlmeissl (Editor), Bacardi, Budweiser, charlotte von Kotze (Contributor), D' Ussé, Jay Z, Made in America, Maurice Bernstein
Posted in News | Comments Off
Following Reebook and HP Computers, Shawn “Jay-Z” Carter is now adding Bacardi Cognac and Budweiser to his brand partnership portfolio. D’ Ussé, Bacardi’s brand new VSOP Cognac, will launch nationwide in September with Carter as the spokesperson. For Budweiser, Jay-Z is taking on the role as a curator booking 28 different acts across hip hop, rock, [...]
M.I.A. To Design Limited Edition Beck’s Labels
May 8, 2012 - 3:18 pm
Tags: Andreas Zettlmeissl (Editor), Beck, charlotte von Kotze (Contributor), M.I.A., Maurice Bernstein
Posted in News | Comments Off
In addition to working on her fourth studio album Matangi in London and India right now, M.I.A. has struck a partnership with brewing company Beck’s to pursuit her non-musical talents. The German beer company has choosen the artist to design a series of limited-edition labels for the brand. Here a video featuring M.I.A. about the [...]
New Pepsi Campaign Brings Michael Jackson Back
May 7, 2012 - 12:06 pm
Tags: Andreas Zettlmeissl (Editor), charlotte von Kotze (Contributor), Coca Cola, Maurice Bernstein, Michael Jackson, pepsi
Posted in News | Comments Off
Pepsi’s global campaign “Live for Now” is expanding to a new partnership with Michael Jackson’s estate. One billion of Pepsi cans will feature an exclusive edition “Michael Jackson Bad 25″ design based on the pop legend’s silhouette. “Live for Now” will also feature additional Jackson’s related tie-ins such as live events and merchandising. The whole [...]
Pepsi’s New Entertainment campaign “Live For Now” Is Going Global
April 30, 2012 - 6:39 pm
Tags: Andreas Zettlmeissl (Editor), charlotte von Kotze (Contributor), Coca Cola, Live For Now, Maurice Bernstein, pepsi, Pepsi Pulse, Twitter
Posted in News | Comments Off
Following Coca Cola’s partnership with Spotify, it’s now Pepsi’s turn to tap into social media and entertainment. The #2 soda company is teaming up with Twitter to provide streaming videos of live music concerts to Pepsi’s followers. The collaboration belongs to Live For Now, a global campaign starting on May 7th which will collaborate with emerging artists and entertainers [...]
Woodstock, Zune’s new successor by Microsoft
April 25, 2012 - 6:48 pm
Tags: Andreas Zettlmeissl (Editor), Apple, charlotte von Kotze (Contributor), Facebook, Maurice Bernstein (editor), Microsoft, Spotify, Windows, Woodstock, Xbox
Posted in News | Comments Off
Microsoft just announced that once Windows 8 will roll out, Zune and Windows Live brands’ production will be discontinued. From those ashes rises Woodstock, Microsoft’s new digital music service. Working for Xbox, Windows Phones, and Windows 8 PCs, the new platform will be unveiled at the E3 expo in June but won’t be commercially availabe [...]
Coca Cola And Spotify Want To Share Music With The World
April 19, 2012 - 10:17 am
Tags: Andreas Zettlmeissl (Editor), charlotte von Kotze (Contributor), Coca Cola, Facebook, Maurice Bernstein, My Coke Rewards, Olympics, Spotify
Posted in News | Comments Off
From the 1970’s where Coca-Cola’s wish was “to teach the world to sing”, until today with Coca Cola Music, music has continued to be a major focus for the brand’s marketing and strategy. As a next chapter, the global beverage brand just signed a global partnership with music OS Spotify focusing on discovering and sharing [...]
