On Tuesday January 24th, 2012 a panel of top thought leaders will come together for The Creative Minds Salon Series, “The Chill Factor – What Makes a Brand Cool?” hosted by The Round Table Creative Media Group (CMG).

The event will take place at Soho House NY (29-35 Ninth Avenue) starting at 7pm with cocktails in the club’s library. Panelists include: Maurice Bernstein, Founder & CEO, Giant Step, Andrew Essex, CEO, Droga5, Josh Rubin, Founder & Editor In Chief, Cool Hunting, Bevy Smith, creator of “Dinner with Bevy,” and Andrew Pollard, President, Project Tradeshow. Moderating the event will be Glenn Johnson, VP and Creative Director, Evins Communications, and Round Table CMG founding member.

“The Chill Factor – What Makes a Brand Cool” kicks off The Round Table CMG’s 2012 series of programs.Tickets are $65 available through eventbrite.

According to the Founder & President of The Round Table CMG, Blu Ellis, “We wanted to create a dialogue about branding which we could approach from both a consumer and business level. With “The Chill Factor…” we knew that anyone could understand it, but that both sides could benefit from. I’m confident the conversation will be outstanding, we look forward to engaging some of the most talented and creative people around.”

Panelist Giant Step CEO Maurice Bernstein, stated “The model has drastically changed over the last few years of how brands market to their existing and potential new customer base. Traditional channels are no longer relevant to the smart and savvy consumer. With this in mind, partnerships and brand relationships are becoming more and more important to capturing the holy grail of “cool” and helping the bottom line. I’m looking forward to being a part of Roundtable to discuss this topic and bring a perspective of how music and artists are playing in this space”

“If something has to be explained to be understood, it’s likely overcomplicated,” said panelist Andrew Essex, CEO Droga5. “To me, ‘cool’ means simple ideas, beautifully executed. The individuals and brands that understand this succeed. Those that don’t are forgotten.”

The Round Table CMG (RTCMG) was founded in 2010 by Blu Ellis as a network of creative visionaries who have established a relevant and authentic point of view within their industry. The network is made up of a group of influential, creative thought-leaders, industry visionaries, and entrepreneurs, who strive to motivate and inspire not just each other but the next generation of emerging talent. The Round Table CMG partners, Blu Ellis, Lisa Raden and Glenn Johnson, produce curated events and programs to engage creatives to share ideas, career experience and insights. Programming includes the Creative Minds Salons hosted in partnership with Soho House. Additional programming will be announced shortly.

For more information visit: www.theroundtablecmg.com or find us on Facebook.and Twitter and using hashtag #RoundTableCMG

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