Hertz is planning to integrate rental car purchases into the concert ticket buying experience through a partnership with Live Nation. As of January 1, 2012, customers will be able to rent Hertz vehicles through Ticketmaster.com and LiveNation.com. Each car will come with directions to the show via NeverLost, the company’s navigation technology, in addition to VIP parking at the venue.

This Live Nation partnership is only the first component of Hertz’ new music marketing strategy, “Movin’ with Music.” The company plans to launch Hertz Live Radio later in 2012, which will stream in Hertz facilities and buses. There will also be a Hertz Music Store where Hertz Gold Plus Rewards members will be able to purchase music online with their reward points. Hertz members can also participate in exclusive band promotions to win experiences with bands such as Fitz and the Tantrums.

To check out the full press release, click the link below:

http://finance.yahoo.com/news/Hertz-Live-Nation-prnews-741281339.html