Mercedes-Benz has a brand-new 2012 C-Class Coupe on the market and to reach the young, hip, aspirational demographic the German automakers pulled together a campaign with music site Grooveshark and collaboration platform Indaba Music.

After kicking off the campaign with a quite extensive advertising blitz on Grooveshark two weeks ago, Mercedes now released an 8 track remix album – Coupe Remixes – on Grooveshark. The content was created in partnership with Indaba Music who approached some of their community members to create the remixes on behalf of the brand. The song list includes remixes of Johnny Cash, Metric, The Hold Steady and Frelance Whales. Listen to it here!