Giant Step Launches New Monthly Party with Vikter Duplaix [Press Release]

Vikter Duplaix is celebrating the launch of our new monthly party series, REDIREKT, with a free podcast featuring the freshest forms of dance music, including Dubstep, Moombahton, Glitch, Soul, Kwaito, Deep House and more. The first of the monthly series kicks of Tuesday, October 18th at Cielo, and we can’t wait to see you there.
Giant Step and Vikter Duplaix announce the start of a brand new monthly party called REDIREKT. The music and format will represent the freshest forms of dance music today including dub step, deep house and everything in between. Both Giant Step and Duplaix are responsible for spearheading the best new music from Europe & the US and have created this party to showcase these sounds.
Vikter, who is making his first NYC appearance in over a year, states, “As much as I love playing DJ sets loaded with familiar ‘hits,’ I feel the global nightlife experience has been missing the excitement of soundscapes with a fresh approach to music. With this new residency, I hope to REDIREKT your listening palette to the future of sexy dance music.”
Maurice Bernstein, President/CEO of Giant Step, adds, “REDIREKT will give New York club life a genuine platform to hear the very best in new dance music from around the world. We look forward to seeing it flourish. With Vikter, we have a partner who shares our vision of the future of dance music.”
GRAMMY Nominated Singer/Producer/DJ/lifestyle event curator Vikter Duplaix is a musical alchemist weaving global culture, independent thought, fine arts and progressive music into a purely golden lifestyle. The Philadelphia native’s raw DJ skills were honed on the streets of his hometown along with turntable legends DJs Jazzy Jeff and Cash Money. His DJ sets and vocal performances have taken him all over the United States to Europe, Asia, Africa, South America and beyond. Vikter co-starred on the BET reality DJ competition series Smirnoff’s Master of the Mix in 2010 and currently curates several nationwide nightlife event series while hard at work on his third studio album, LOVEmachine, set for release in 2012.
Giant Step is a New York City based boutique marketing agency with an expertise in music and community building. Its client roster includes The Coca Cola Company, Kodak, Steve Madden, SVEDKA Vodka, Levi’s, HBO, Warner Music Group, Sony Music, Universal Music, EMI and Focus Features. Many of the comapany’s successes have been with music artists; recently, Lady Gaga, Sade, Janelle Monae, Erykah Badu, Esperanza Spalding, Daft Punk, M.I.A., John Legend and The Roots. In developing communities for brands and bands, Giant Step draws from 20 years of building its own loyal community through the authentic experiences and dialogue it has consistently delivered and maintained, both on- and off- line.
WHEN:
Tuesday, October 18th
Doors at 10pm
WHERE:
Cielo
18 Little West 12th St
between 9th Ave and Washington
New York, NY 10014
TICKETS:
$10 advance, Available at http://www.ticketfly.com/purchase/event/68465/tfly
For additional information, please contact:
Jason Chirone
jason@giantstep.net
212-219-3567 x227
Ben-David Fenwick
bdfenwick@giantstep.net
212-219-3567 x214



